Responsible for developing and executing annual brand strategic plans, including market entry strategies, product launches, and integrated marketing activities, as well as conducting consumer insights and competitive analysis to provide a basis for brand development. Responsible for the creative development of brand visuals and communication content, covering packaging, digital media, and social media, working closely with sales and e-commerce teams to drive sales growth and enhance brand conversion rates. Must track and analyze key performance indicators of the brand and manage external partners to ensure brand consistency, maintain brand tone, and unify the presentation of the visual identity system.

We are an innovative company focused on the food and beverage and fast-moving consumer goods sectors, dedicated to promoting healthy and nutritious products, providing consumers with quality choices.